Raleigh, NC & Woodbridge, VA –Racial and minority individuals face disproportionately high rates of health issues, including diabetes, hypertension, maternal and child health complications, autoimmune disorders, and more (CDC). This imbalance in the U.S. healthcare system not only exacts a toll on human lives but also carries significant economic costs. Deloitte estimates that current inequities cost $320 billion annually, with projections suggesting this could soar to over $1 trillion by 2040 if not addressed.
Recognizing the urgency of the situation, vitalink and the National Alliance against Disparities in Patient Health (NADPH) have joined forces in a new collaborative partnership. This alliance aims to offer valuable support to organizations dedicated to tackling pressing healthcare challenges and reducing disparities in patient outcomes. “vitalink & NADPH have pioneered an innovative business model that merges the strengths of results-oriented marketing with the impactful mission of a leading health equity org recently featured in Forbes,” says Jeanne Frazer, Founder and CEO of vitalink. “It’s an immediate ‘up-level’ for our health industry clients as we help them unlock possibilities for growth while better serving underrepresented communities.”
“Precision medicine is the future of healthcare,” says Dr. Alex Carlisle, Chairman and CEO of NADPH. “Our collaboration with vitalink is set to amplify our mission by extending the reach of our programs and boosting our efforts to foster engagement with underrepresented communities. Together, we're committed to overcoming health disparities and championing a more cost-effective healthcare system that serves everyone equitably.” NADPH is a leader in advancing scientific understanding and improving health outcomes through research and discovery, technology innovation, community engagement, reducing treatment bias, and patient advocacy. Other partners include the Centers for Disease Control and Prevention (CDC) Foundation, Robert Wood Johnson Foundation (RWJF), and the National Institutes of Health (NIH) Artificial Intelligence/Machine Learning Consortium to Advance Health Equity and Researcher Diversity (AIM-AHEAD).
About vitalink
vitalink (www.yourvitalink.com) is a growth consultancy helping organizations address complex and challenging issues. Founded in 1996, vitalink builds purposeful brands and messaging that speaks to communities in a meaningful way and amplifies results around health, education, and equity issues. vitalink is headquartered in Raleigh, NC, with offices in Greensboro, Huntington, Sacramento, and the DMV area. vitalink is purpose-driven with a strong commitment to education. It is a founding partner of HBCUgrow (www.hbcugrow.com). vitalink offers its team members paid time off to support causes of their choice. The firm also gives back to the community on a regular basis. People. Purpose. Performance.
About NADPH
The National Alliance against Disparities in Patient Health (NADPH) is a nonprofit, health research organization applying scientific research and technology, community education and outreach, and advocacy to reduce health disparities and improve public health outcomes for our Nation. NADPH operates through a national partnership ecosystem that spans Government, Academic, Nonprofit, and Industry stakeholders. One of NADPH’s major objectives is to Bridge the Gap in access to advanced, precision-based healthcare in underserved and under-resourced communities, NADPH seeks to do this by providing access to information, subject matter experts, and technology that help community members: 1) raise their awareness and education about the array of factors impacting their quality of health and healthcare; 2) capture, manage, and understand their health information across its various domains, and 3) use this increased knowledge and access more actionably to make better decisions about their health and healthcare. Learn more at https://nadph.org/.
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